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Dear Travel Agency Partner,

My company, is celebrating our 25th Anniversary this year. As you know, Applause has been providing the travel agents like you, with excellent service and superior seating for both Broadway and the London Theatre. In addition, we offer tickets for nationwide events, local concerts and sporting events.

The advantage to you, is we are located in the heart of New York City’s Broadway theatre district and our experienced team of friendly theatre experts has direct access to an extensive inventory of some of the most sought-after seats in the house.

Whether your client is seeking “ON A BUDGET”,
seat and pricing options or a “HARD TO GET”
sold out performance of top selling shows like
The Book of Mormon, Wicked or Jersey Boys,
we have just about every show or event your clients will ask you for.

In a great sense, travel agents and Applause both seek similar goals and work to provide the most personal service and expert advice. We invite you to call us, so you can experience “our kind” of personal service for yourself. Simply call Applause at 1-800-451-9930.

Knowing that there are lots of ticket companies, helping your clients choose the right ticket supplier to purchase Broadway or London tickets from, is not easy. Still, the special thing about Applause is our people and our core belief, that spending time talking with travel agents about their client’s needs is the most important thing we do.

Although, tickets can be booked on-line at, we have always prided ourselves on our personal service to the travel trade. We are here to talk, 7 days a week, 365 days a year, and until MIDNIGHT (EST) for our west coast travel agent clients.

Please feel free to call me at 1-800-451-9930 or email me at: with any question. My staff and I look forward to hearing from you in the near future.

Warm regards,
Rich Gladstone

PS: If you would like to win an American Express Gift Card, please enter our monthly Travel Agent Contest by “liking us” on our Applause Theatre & Entertainment Service FACEBOOK page. We give away gift cards every month.

Sign Up NOW!

212-307-7050 or 800-451-9930

Call today, open an Applause Travel Agent Account and start making good on your client's toughest ticket requests.

  • Access to tickets for every Broadway show
  • The latest Broadway buzz in the Applause e-newsletter
  • Exclusive, commission-boosting offers and deals
  • Extensive inventory of hard-to-get tickets
  • Premium, best-available or discounted seating
  • Coast-to-coast ticketing
  • Commissions promptly paid on all Broadway tickets